If you haven’t noticed, people aren’t exactly keen on driving trucks and SUVs these days. This isn’t just affecting commuters, but also city governments, businesses, and truckers. Just last month the F150 finally fell from it’s position as the best-selling vehicle in the US, and now it’s come out the Ford is delaying the release of the iconic truck.
Originally, production of the 2009 F150, a highly anticipated redesign, was supposed to begin production this month. According to Edmunds, however, that production schedule has now been pushed back two months until August and September. This is amid news from Ford that the company will be scaling back its production of trucks and SUVs while working on a more fuel efficient vehicle lineup.
Ford will be rereleasing it’s Fiesta subcompact, to be built in Mexico, in 2010. Ford also plans to update its popular compact car, the Focus, so that it is common with the European model. The 2011 Focus will not only be redesigned, but should get much better mileage as the company looks to compete with the Honda Civic and Toyota Corolla.
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9 responses so far ↓
1 Junipero Serra // Jun 23, 2008 at 5:11 pm
What a crock. Ford is very much behind successfully launching the 2009 F-150. They’d be fools to give their best selling vehicle the “cold shoulder”. It’s been a best seller for 36 years for a reason.
While you’re at it, get a current picture of the truck instead of an old speculative rendering.
2 Not Stupid // Jun 23, 2008 at 6:59 pm
Kill It Already
3 kristinpowell.com.au » Blog Archive » 2009 F150 Gets the Cold Shoulder from Ford // Jun 23, 2008 at 7:25 pm
[...] vehicle in the US, and now it’s come out the Ford is delaying the release of the iconic truckread more | digg [...]
4 Green citizen // Jun 24, 2008 at 7:57 am
I bet those republicans that own part of the gas companies and part of ford didn’t expect this, I am sure thou they are not losing money over this.
5 Austin // Jun 24, 2008 at 5:37 pm
Yeah wait till 2011 to come out with a fuel efficient car to compete with several models already on the market. I know it takes time and according to the article her it “should” have better fuel mileage is crazy. It better get 45mpg or better by then. You know Honda and Toyota are working on more mpg’s.
6 troy // Jun 26, 2008 at 1:08 pm
why are we so far behind the rest of the world ?are happy that ford is trying to build a car by 2011 that will compete with hondas and toyotas of today? we should be far ahead of the rest of the world! it may have something to do with exxon,shell,bp,citgo,sonoco,chevron,and texaco being in bed with chevy,ford, and dodge! i own a dodge caravan,chevy malibu, and a ford ranger truck! these are most likely the last american vehicles i ever buy! i’m sick of united states fuel and environmental policies! what happened to the geo vehicles that got 45mpg’s? we cant build what we could build 25 years ago! why wont the usa let the volkswagen tdis come to america? we as citizens are getting screwed by big oil and big business? we are not going to drill oil out of this problem! what needs to happen is gas go up to $6.00 a gallon so will develop new technology that i bet we already have ,but is being suppressed by big oil and big business! if the big 3 go out of business they get what they deserve!
7 bob the mob // Jun 26, 2008 at 7:14 pm
No surprise here. The F series was never intended to be, and until recently wasn’t, a flashy sport truck or SUV chassis base. I suspect Ford is planning on putting it back where it belongs in fleet and other commercial services. About time since I’m sick and tired of seeing overcompensating, douchebag house-husbands parking their F-350’s at the grocery store to pick up their wive’s tampons.
8 tex-a-ko // Jun 30, 2008 at 6:27 am
I hope they use the string . . .
9 Ford Truck Driver // Jul 17, 2008 at 8:43 am
Interesting post, I must admit it is really sad to see what has happened to Ford of all companies. They were at one point an American icon and now they are but a mere shell of what Henry Ford conceived. When you take into consideration that the F150 accounted for nearly 25% of their total sales (according to http://www.forddieseltrucks.net) the issue is further magnified. We are now in a desperate situation where Ford can’t even move what they have on the sales lot and for that matter, good luck trying to trade in a F150 or any other truck/SUV these days. You are looking at 1/2 KBB
Bad times ahead for Ford, bad times indeed……
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